Join Arnoud De Meyer (Singapore Management University) and Peter J. Williamson (University of Cambridge) as they discuss the timely case studies and concepts found in their brand-new book Ecosystem Edge, published by Stanford Business Books, and how all of this applies to our new era.

AGENDA

In this virtual event, they’ll discuss

• The origins of the book, the meaning of Ecosystem Edge and key case studies (ranging from Alibaba Group and Athena Health to Thomson Reuter)

• How ecosystem strategy can help in dealing with a crisis environment

• Leveraging ecosystems for traditional industries as well as small businesses

• How to implement an Ecosystem strategy, especially as disruption is the new normal

• What the future of Ecosystems will look like

SPEAKERS

Arnoud De Meyer is University Professor at the Lee Kong Chian School of Business at Singapore Management University. He is the coauthor of Process Theory: The Principles of Operations Management (2018) and Global Future: The Next Challenge of Asian Business (2005).

Peter J. Williamson is Professor of International Management at the University of Cambridge Judge Business School and is Fellow of Jesus College, Cambridge. He is the coauthor of The Competitive Advantage of Emerging Country Multinationals (2013) and Dragons at Your Door: How Chinese Cost Innovation is Disrupting the Rules of Global Competition (2007).